Persona Development & Market Positioning

Your marketing strategy must align with the business in order to be actionable and effective. That’s why our strategic planning methodology is the springboard for nearly every engagement we encounter. Validated by hundreds of companies worldwide, Markitecture™ has been instrumental in launching products and services, rebranding divisions and business units, and developing effective marketing processes. We gain consensus regarding pertinent issues and opportunities, then test and verify our findings by interviewing employees, customers, prospects, and partners. What we learn through one-on-one discussions reveals the most critical pieces to resolving the marketing and sales issues at hand. Markitecture, our marketing strategy methodology, enables us to attract ideal clients, develop appropriate personas for each market segment, and reach out to prospects throughout the customer journey.