Your visual brand consists of your logo, colors, fonts, icons, tagline, and layout. It includes real life applications, like the signage on your building, a proposal, or your physical checks. These items are public, so they carry weight in creating a lasting impression.

Using a template? Sending from an info@ address? If you are wondering why your results are less than stellar, it’s likely the fault of one of the pillars of email marketing: visual impact, content relevancy, and database accuracy.

When growth plans or competitive pressures require you to expand into new geographies, market segments, or products, it’s time to do a launch. Markitects’ strategic mindset can help you develop your brand, voice of customer, and sales approach.