Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “13 Tips For Crafting An Engaging Email Campaign That Garners Leads”. Company marketing strategies have been rapidly changing recently. Email, unfortunately, is often left behind for the ride, especially since the consumer tendency is to view marketing emails as spam. Eliminating email from your marketing strategy is not the answer though!

Email campaigns are an invaluable tool for marketers when messaging, analysis and deliverability are executed correctly. Markitects’ advice for companies looking to increase leads from email campaigns is to utilize a CRM system. Along with this, the marketing agency should follow up with the sales team regularly for insights on leads generated from email campaigns.

Read Markitects’ full insight, along with insights from other industry professionals, in the article below.

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Learn more about some of the Best Email Campaigns.