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The Delaware Valley’s Premier Trane Equipment Provider

Tozour Energy Systems

  • Industry

    • Commercial HVAC and Energy
  • Type

    • Privately Held, Regional Trane Franchise
  • Headquarters

    • King of Prussia, PA
  • Website

Providing Full-Service HVAC and Building Automation Services

You see their service vans all over the region. Tozour Energy Systems (TES) is well known for all things commercial HVAC and building automation. In conjunction with the firm establishing its CRM strategy, Markitects was brought in to collaborate on, as well as implement the company’s digital makeover, including redesigning its website, jumpstarting an ongoing email outreach initiative, and ramping up social media. The results to date: double-digit increase in top line sales, new clients, and higher profitability!


After successfully upgrading our website, Markitects helped our sales and marketing team to develop several campaigns for distribution through Salesforce.  They worked individually with our Service, Automation, Parts and Sales teams to deliver focused messaging to the market.  I have always been impressed with the measurable results of the campaigns. 

President, Tozour Energy Systems

Accomplishments

Deliverables

Digital marketing strategy & goals

Messaging & positioning

Website redesign, content, & SEO

Personalized email marketing outreach program

Analytics

Event support

Industry specific market research

Results

A metrics-driven marketing program

Substantial increase in new website viewers

Higher engagement via emails & social media

Overall increase in revenue & profits