Helping Engineers Transform Their Ideas Into Creations
TE Connectivity was planning on launching its ARISO line of Contactless Connectivity products – used for robotics in factory automation and the transportation industry. As part of the project, Markitects interviewed TE’s clients, engineering teams, and factory automation professionals in France, China, and Germany. The launch itself involved creating messaging, collaterals, and an interactive demo for one of their major trade shows. In addition, Markitects interviewed customers and crafted several case studies showcasing this line of power, data, and signal products.
Accomplishments
Deliverables
Product launch
Advertising
Trade show support
Technical case studies & white papers
Interactive demo
Results
Worldwide recognition of major technology launch
Consistently high customer acceptance of technical papers
