Quaker Chemical, a market leader in the manufacture of chemical products and applications for the steel and metalworking industries, does business with some of the most dominant global companies in the world. A corporate restructuring made it necessary to develop detailed messaging around customer intimacy, financial stability, and technological superiority, as market leading assets.
Our goals were trifold: explain the overall benefits of the restructuring and how it strengthened Quaker’s financial picture and corporate culture; keep customers, partners and suppliers well-informed of changes; utilize web-based and live webcasts to communicate a series of staged messages.
I truly respect Markitects’ business sense and ability to work with very unique and multiple personalities in a corporate situation.
Accomplishments
Deliverables
Marketing strategy
Series of live webcasts
Email communications
Results
Reinforced market position
Attracted and retained cameo clients
Acquired new technologies
Secured relationships with suppliers and partners.
