Advancing Careers and Improving Organizational Success
Over the course of several years, Markitects built up and expanded the organization’s B2B offerings, including branding and launching several products and services, as well as managing the communications and outreach to tens of thousands of organizations that use and potentially use PMI’s various career-related services. Markitects’ scope of work included regular and ongoing case studies, interviews, newsletters, and email campaigns.
Markitects continually comes up with additional ideas and strategic programs for us—getting us to think beyond what we’ve done in the past.
Accomplishments
Deliverables
B2B product launches & branding
Career Headquarters job website
Branded collateral
Digital advertising
Email marketing
Results
75% increase in revenue over three years
Improved visibility of Career Headquarters within individual & corporate members
High acceptance rates of new products
Enhanced brand recognition at trade shows & industry events
