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Industry-Leading Insurance Software Solutions

iPipeline

Innovator, Connector & Leader for Life Insurance & Financial Services

iPipeline, recently acquired by Roper Technologies, Inc., has been providing an extensive suite of innovation solutions for leading insurance and financial services companies that comprise the foundation of their businesses, for 25 years. Furthermore, the company is committed to product innovations, as well as making a difference to individuals who are under-served.

The company’s release of its end-to-end digitization platform was the impetus for a new website. Markitects was selected as the firm’s digital agency of record, providing in depth strategic advice, design, implementation, and collaboration with iPipeline clients, executives, and its marketing team.

Accomplishments

Deliverables

Digital Strategy to communicate their end-to-end platform

Extensive customer interviews & research

Content development

User interface/user experience design

Graphic design

Programming & support

Social media post design, content & strategy

Results

Created & implemented a unique & extensive global website

Supported & enhanced the iPipeline brand

New platform simplified & enabled inbound & outbound marketing

Contributed to increased revenue opportunities

Supported US, UK and Canadian offices