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global leaders in print and communications services

Diversified Global Graphics Group

  • Industry

    Manufacturing, Financial Services

  • Type

    Printing and Related Services

  • Headquarters

    Jersey City, NJ

  • Website

Specializing in Client-Centric, Globally Integrated Solutions

Among many other projects over multiple years, Markitects assisted long-standing client, DG3, Diversified Global Graphics Group, in the launch of a new and significant capability for its global client base of financial institutions, pharmaceutical leaders, and other Fortune 500 companies. The campaign itself, called [rok-it], featured a microsite, posters, and themed imagery created for the newly renovated digital communications room. The marketing activities culminated in an open house event (and what an event it was!) with a rocket ship theme and live aerial acrobatics entertaining over 100 customers, each of whom received personalized invitations—complete with astronaut ice cream. Several members of HP’s executive team were present to congratulate DG3 and greet its clients.


Markitects is never shy to take the initiative for new and better ideas for supporting our sales team and executing our business plan.

Executive Vice President Strategic Development, DG3

Accomplishments

Deliverables

Complete outsourced marketing department

Strategy and messaging

Brand visuals

Customer events

Website

Collateral

Results

Instrumental in growing top line revenues

Developed collaborative sales-marketing team approach

Updated marketing strategy to align with corporate goals

Improved awareness and brand integrity worldwide