global leaders in print and communications services
Diversified Global Graphics Group
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Industry
Manufacturing, Financial Services
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Type
Printing and Related Services
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Headquarters
Jersey City, NJ
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Website
Specializing in Client-Centric, Globally Integrated Solutions
Among many other projects over multiple years, Markitects assisted long-standing client, DG3, Diversified Global Graphics Group, in the launch of a new and significant capability for its global client base of financial institutions, pharmaceutical leaders, and other Fortune 500 companies. The campaign itself, called [rok-it], featured a microsite, posters, and themed imagery created for the newly renovated digital communications room. The marketing activities culminated in an open house event (and what an event it was!) with a rocket ship theme and live aerial acrobatics entertaining over 100 customers, each of whom received personalized invitations—complete with astronaut ice cream. Several members of HP’s executive team were present to congratulate DG3 and greet its clients.
Markitects is never shy to take the initiative for new and better ideas for supporting our sales team and executing our business plan.
Accomplishments
Deliverables
Complete outsourced marketing department
Strategy and messaging
Brand visuals
Customer events
Website
Collateral
Results
Instrumental in growing top line revenues
Developed collaborative sales-marketing team approach
Updated marketing strategy to align with corporate goals
Improved awareness and brand integrity worldwide