Skip to main content

Commission on Graduates of Foreign Nursing Schools

CGFNS

  • Industry

    • International Non-Profit

  • Type

    • Nursing Credentials

  • Headquarters

    • Philadelphia, PA

  • Website

Providing Strategic Value and Direction to Health Care Professionals

With the global nursing shortage an urgent challenge, CGFNS, a federally approved screening programs for foreign-born healthcare workers, anticipated a rush of activity. To maintain its market dominance, CGFNS wanted to re-energize marketing and public relations efforts to deflect expected competition from state nursing boards and other newcomers entering the credentialing field. The theme, Narrow the Healthcare Workers Gap, One Footstep at a Time, was inspired by a global think tank hosted by CGFNS. The campaign was designed to align with emotional issues and legal challenges that affect foreign nurses seeking employment in the U.S.

Beginning with a Marketing Audit/Evaluation, Markitects was instrumental in helping CGFNS achieve distinction and clarity in our positioning and go-to-market strategy in the implementation of our strategic work plan. I wholeheartedly recommend Markitects as an external marketing communications partner who delivers results. 

Manager of Planning, Marketing & Communications, CGFNS

Accomplishments

Deliverables

Multi-lingual website, materials and selective local country advertising

Globally targeted advertising campaign

Website redesign with new content, navigation, foreign language options, and interactive features

Public relations programs, press tour opportunities, speaking engagements, and special events

Results

Increased global awareness

Improved brand recognition

Increased website traffic

Higher customer satisfaction

 

Additional Clients