Author: Markitects, Inc.

NCCPAP Highlights IRS Virtual Currency Summit

Written on March 10, 2020. Posted in NCCPAP.

On Tuesday, March 3, National Conference of CPA Practitioners (NCCPAP) President Neil H. Fishman, CPA, CFE, FCPA, CAMS, and its Past President, Tax Chair and IRS National Public Liaison, Stephen Mankowski, CPA, attended the IRS Virtual Currency Summit in Washington, DC. The Summit was hosted by IRS Commissioner Charles Rettig and Assistant Deputy Commissioner, Compliance Integration John Cardone. Read the highlights from the four panel sessions below.

Markitects Featured in Forbes’ “Ways A Business Can Use Video To Engage Its Audience”

Written on March 5, 2020. Posted in Blog, Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “13 Unique Ways A Business Can Use Video To Engage Its Audience”.

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.

However, there are several techniques that a business can utilize when their chosen medium is video. To make an impact, a company must stand out with their content.

Markitects has been creating more and more videos on behalf of our clients. These range from ‘explainer videos’ to quick promotional videos and Markitects’ secret recipe includes a lot of animation.

Francine Carb, Founder and CEO of Markitects says, “It seems counterintuitive, but using animation as a video can often communicate a message better than a talking head. The reasons are: the ability to create the scene to suit the message, the flexibility to add captions and transition slides, and the creative freedom to make a point directly, rather than subtly. Animation also enables you to feature brand attributes to support your message.” says Francine Carb, Founder & CEO of Markitects, Inc.

Fairman Group Explains Educational Tax Credits Benefits

Written on February 27, 2020. Posted in Fairman Group Family Office.

A tax credit is a wonderful thing because it lowers your tax bill, dollar for dollar. What could be even better? Lowering your tax bill and having the money go towards the noble cause of education.

Pennsylvania offers two educational tax credits as a means for providing families alternatives to their neighborhood public schools. The Educational Improvement Tax Credit (EITC) is a tax credit for contributions to a qualified Scholarship Organization, Educational Improvement Organization or Pre-Kindergarten Scholarship Organization.

NCCPAP Releases Its February 2020 IRS NPL Update

Written on February 27, 2020. Posted in NCCPAP.

Immediate Past President and current Tax Chair, Stephen Mankowski, CPA, recently attended the February 2020 IRS NPL meeting. Highlighted topics include: Taxpayer First Act, New Advisory Group for Foreclosure Notices, and IRS Vision 2020.

Proconex has Powerful Keystone™ Butterfly Valves In Stock & Ready for Delivery

Written on February 26, 2020. Posted in Proconex.

Butterfly valves offer true isolation and control capabilities in a single product. Designed for accurate flow and pressure control, they are ideal in applications where positive isolation is required. Butterfly Valves can replace gate, ball and globe valves very cost-effectively. Learn more about their popular Keystone Butterfly Valves that are in stock and ready for delivery by clicking below.

Markitects Featured in Forbes’ “Making The Most Of This Year’s Advertising Budgets”

Written on February 25, 2020. Posted in Blog, Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips”.

Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.

With so many options available, it’s essential that organizations only invest in channels that actually prove their worth. Figuring out what those channels are early and getting in on the ground floor can put a company miles ahead in the game.

Markitects predicts that this year’s B2B trend will be to utilize and leverage various aspects of LinkedIn in a single campaign. Sponsored ads (paid advertising) will lead to LinkedIn profiles and organic posts, which will lead to landing pages and calls to action. The concept is to begin by targeting a specific audience with something attention-getting, then transition to a thought leadership article or educational information, and eventually to a company’s website.

LinkedIn has already become an important part of almost all of our clients’ campaigns this year and we believe it will only expand. If you are looking for help with your social media and associated advertising, please contact us.

To read the insights of other industry professionals, please click the link below.

Markitects Recognized as a Top 2020 Digital Marketing Agencies

Written on February 20, 2020. Posted in Awards, Blog, Markitects.

TopBrandingCompanies.com has named Markitects as a top 2020 Digital Marketing Agency. Specifically, Markitects was awarded this for helping businesses generate more leads by designing and executing effective online marketing strategies.

The Markitects Digital Team handles everything from website design/development and updates, to digital advertising, to email marketing, and everything in between. Visit our services page for more information and contact the Markitects team if you’re ready to improve your digital marketing.

Read the full release here!

Proconex Explains Three Scenarios That Often Arise From a Pressure Relief System Evaluation

Written on February 19, 2020. Posted in Proconex.

When it’s time to review your pressure relief systems, you can count on the Pros at Proconex! Learn about three common scenarios that often arise from a pressure relief system evaluation from product champion, Austin Wilkinson, as well as the Proconex solutions to solve them!

Learn More

HCC Partners Offers Advice for Hiring & Retaining Talent

Written on February 11, 2020. Posted in HCC Partners.

HCC Partners’ Founder and CEO, Jim Geier, has attended a couple of recent sessions on 2020 Economic Forecasts as well as a session on M&A activity in the tri-state area. The key message from all of these sessions, was “the need for talent at all levels is a key priority for all businesses”. Read Jim’s advice for hiring and retaining talent in the article below.

Fairman Group Warns of Potential Unintended Risk Creeping Into Your Portfolio

Written on February 6, 2020. Posted in Fairman Group Family Office.

The stock market is now up 44.7% and the bond market is up 9.6%. While investors have no doubt enjoyed these returns, they should be aware of the potential for an unintended, and potentially unwanted, consequence of strong markets. Fairman Group recommends investors rebalance their portfolio back toward the original allocation target at least quarterly, or more often if market movements have created a significant deviance from the target.