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Markitects Named 2019 UpCity Local Excellence Award Winner

Written on . Posted in Awards, Blog, Markitects.

Markitects is thrilled to officially announce that we are one of the top service providers in Philadelphia! UpCity launched the Local Excellence Awards as a follow up to their national awards in early 2019, celebrating the top 20 service providers as measured by their UpCity Recommendability Rating.

UpCity is an online Marketplace that helps businesses find B2B service providers they can trust. UpCity’s Local Excellence Award winners are selected based on the UpCity Recommendability Rating, a proprietary algorithm that measures a provider’s credibility, recommendability, and reputation based on digital signals.

“The strength of our marketplace is built on the credibility of truly excellent providers like Markitects,” said Dan Olson, CEO of UpCity. “We are pleased to honor Markitects with a Local Excellence Award in Philadelphia.” 

View the list of all 20 of the top service providers in Philadelphia and read our client reviews here!

Proconex’s Fike® Rupture Discs can protect your plant

Written on . Posted in Blog, Proconex.

If a pressure-related event occurs in your production facility, what’s the cost of an hour of downtime? A day? A week? Gain ultimate protection from pressure-related downtime, damaged equipment, and most importantly, injuries with Fike’s premium rupture discs.

Pressure or safety relief valves protect many processes…and ultimately your product and your business. While essential, PRVs can be costly to maintain and expensive to replace. You can safeguard your high-cost PRVs and greatly extend their service life with affordable rupture discs from Fike. PRVs can also be a major source of process media emissions. By installing Fike rupture/bursting discs upstream of your PRV, you can not only protect the valve, but greatly decrease emissions.

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Markitects Featured in Forbes’ “14 Things To Remember When Creating ‘Explainer’ Videos”

Written on . Posted in Blog, Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “14 Things To Remember When Creating ‘Explainer’ Videos”. Videos are a common form of content these days, with ‘explainer’ videos being particularly popular. While many of us like to think that it’s a piece of cake to create good video content, it’s just not that easy. Thought and planning need to go into explainer videos in order to make them most effective and to reach the right audience.

Check out Markitects’ insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about our video marketing services, please contact us.

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Markitects Featured in Forbes’ “15 Underappreciated Traits And Skills Needed In Salespeople”

Written on . Posted in Blog, Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “15 Underappreciated Traits And Skills Needed In Salespeople”. While some may be labeled as natural salespeople, there are traits that aren’t necessarily “salesy” that are actually imperative to being a successful salesperson. Some of these skills can be taught, while others come more naturally. That’s why it’s important to look for the right mix of skills when hiring for your sales team.

Check out Markitects’ insight, as well as that of other industry professionals’ at the link below.

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Markitects Featured in Forbes’ “14 Unexpected Tips Experts Learned From Storytelling In Marketing”

Written on . Posted in Blog, Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “14 Unexpected Tips Experts Learned From Storytelling In Marketing”. Marketers are responsible for developing all kinds of stories to sell their products and services. All of the stories vary, but in the world of marketing they all play an extremely important role.

When telling a story, especially through digital media, start with the ending and make it an unexpected statement, such as, “Nuclear Power is Safer than Wind Energy.” This method allows you to gain attention right away, and then explain the whys and how. Another technique to use is Q&A. An example of this method would be, “How Is Insurance Software Changing the Industry? By Utilizing AI to Set Rates.”

To read the full piece on Markitects’ insight, as well as the insights from other industry professionals, click the link below.

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Markitects Featured in Forbes’ “10 Metrics To Use When Measuring ROI For Guest Content”

Written on . Posted in Blog, Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “10 Metrics To Use When Measuring ROI For Guest Content”. Thought leadership content in the form of guest contributions is great, but it can often be difficult to track that in your return on investment. This type of content can be posted in a number of ways and can be tracked with different metrics to create a better understanding of your ROI.

An approach Markitects uses when crafting or ghostwriting original content for clients, is to have the thought leader of the article post it on their own LinkedIn account. This allows us to measure both individual and company metrics. In addition, we include in our emails, “Like this Article on LinkedIn.” LinkedIn is our measurement of choice for tracking ROI.

To read the full piece on Markitects’ insight, as well as the insights from other industry professionals, click the link below.

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Fairman Group Family Office’s Big Picture Concepts for Retirement Planning

Written on . Posted in Blog.

Can I live to 100 with money to spare? That goal sounds great; however, retirement and longevity planning can be difficult. While our future is filled with a host of unknowns (family needs, life span, capital market returns, inflation), they should never prevent you from creating a plan—one that can help you answer a myriad of questions:

  • Can I retire?
  • What will my retirement look like?
  • Do I need extensive tax and estate planning?
  • How should I allocate my investments?
  • How will I draw down on my resources when I am no longer working?
  • Will my spouse be financially secure when I am gone?

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Markitects Featured in Forbes’ “Building A Media List? Follow These 12 Steps And Get Your Story Heard”

Written on . Posted in Blog, Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “Building A Media List? Follow These 12 Steps And Get your Story Heard”. To get your client’s story in front of the right audience, you need a media list of the journalists who are prepared to cover the business’s news. To build such a list can be difficult.

One of the best ways to develop your media list is to look for the outlets that cover your competitors. They already know the competition and industry giving them the best sources and ability to provide different perspectives.

To read Markitects’ full insight, as well as insights from other industry professionals, click the link below.

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NCCPAP Releases Its July 2019 IRS NPL Update

Written on . Posted in Blog, NCCPAP.

NCCPAP Immediate Past President, Stephen Mankowski, CPA, recently attended the July 2019 IRS NPL meeting. Highlights of this month’s meeting include: Health Reimbursement Arrangements, Virtual Currency Compliance, and a Legislative Update. View the highlights below.

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    Above the Historic Anthony Wayne Movie Theater

    107 W. Lancaster Avenue, Suite 203

    Wayne, PA 19087

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