Written on . Posted in Blog, Proconex.
Proconex offers a wide variety of KTM™ floating and trunnion mounted ball valves, as well as pneumatic, hydraulic and electric actuators. In addition, their qualified technicians can service any valve or control device you need to efficiently operate your plant. For the brands you want, inventory you need, and an excellent customer experience, count on the Pros at Proconex.
Written on . Posted in Blog, Fairman Group Family Office.
In our present and uncertain times, sitting down to do long-term retirement planning may not be a top priority but it should be. There is enormous value in assessing your financial condition in connection with your evolving goals and aspirations. In this brief video, Fairman Group Partner, Shawn Kindt, CPA/PFS, CFP®, discusses the importance of evaluating your financial situation to help determine—and plan for—the next chapter of your life.
Written on . Posted in NCCPAP.
NCCPAP appreciates the efforts of Senator Chuck Grassley, Senator Ron Wyden, and their colleagues in the United States Senate to help small businesses across the country during the current COVID-19 pandemic.
In an open letter to Senators Grassley and Wyden, NCCPAP President Neil H. Fishman, CPA, CFE, FCPA, CAMS and Co-chairs of the NCCPAP Tax Policy Committee, Stephen F. Mankowski, CPA, CGMA and Sanford E. Zinman, CPA wrote, “At this time, NCCPAP wants to give our support to S.3612, the ‘Small Business Expense Protection Act of 2020.’
“It is clear to us that when the CARES Act (H.R.748) was passed, the intent was to provide assistance to small businesses and their owners once they were able to restart their operations. On April 30, the IRS issued Notice 2020-32 stating that businesses participating in the Paycheck Protection Program (PPP) would not be allowed to deduct expenses that their PPP funds were used for, even though they met the criteria for forgiveness. This, in our opinion, contradicts the intent of the previously passed legislation, which was written to assist small businesses, not hinder them.
“It is our hope that this legislation will become law, and that once the economy is allowed to restart, small business owners will get the full benefit of the CARES Act, as it was intended.”
Written on . Posted in Markitects, Markitrends.
By Amanda Plavner, Digital Marketing Manager, Markitects, Inc.
Note: for most of the items below, you need login access to your CEO’s LinkedIn account.
Connections are by default also Followers. It’s important to note how many Connections/Followers your CEO has at the start of your campaign and then on an ongoing basis while your campaign runs.
From a metrics standpoint, the number of Connections you have is only visible when logged into the CEO’s LinkedIn account; other users cannot see the exact number of Connections he or she has. The Follower metric is visible from anyone’s account that is connected to the CEO. There is not a historical record of this from a Personal LinkedIn page; instead, you should manually track this metric weekly.
If the CEO becomes a “LinkedIn Influencer,” people may start following the CEO’s page without connecting with them. However, Connections should still increase.
Important questions to ask: Is the CEO’s LinkedIn audience growing? Are we reaching more people? Are more people asking to connect with the CEO because of this campaign?
Written on . Posted in HCC Partners.
HCC Partners’ Founder and CEO, Jim Geier, is receiving many questions from clients during this unprecedented time. They are asking whether or not it makes sense for them to keep recruiting staff, especially with so much uncertainty during COVID-19.
Read Jim’s advice for recruiting talent during Covid-19 in the article below.
Written on . Posted in Proconex.
Congratulations Proconex! We thoroughly enjoyed our collaboration with you and all of the Emerson Impact Partners. It’s an honor to be your marketing agency for this important project featuring all of the products, services, and resources that are available to your customers.
Written on . Posted in Markitects, Markitrends.
By Amanda Plavner, Digital Marketing Manager, Markitects, Inc.
How It Works: When a Connection ‘Likes’ a post, then that post appears in their Connections’ news feeds, thus amplifying reach. Since everyone has their own unique Connection network on LinkedIn, the more ‘Likes’ your posts receive, the more amplified it becomes.
When you post on LinkedIn, your post will automatically display in all of your Connections’ news feeds. It’s best to connect with people that will:
Written on . Posted in Blog, Features, Markitects.
Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “15 Must-Attend Conferences For Marketing Professionals”.
Conferences are essential to a digital agency because of the wealth of networking opportunities and industry knowledge participants are exposed to. However, not all meetings offer the same depth of experience. Some have far more traffic and big industry names in attendance. Those are the conferences where a rising star within the industry is most likely to get noticed.
Attending smaller meetings can have its benefits as well, such as allowing for a closed environment to meet other industry pros. To get direct industry insight, we asked 15 members of Forbes Agency Council what the most popular conferences are for marketing professionals who want to be seen.
Francine Carb, Founder and CEO of Markitects recommends attending local networking events. “I never miss our Chamber of Commerce’s annual Economic Forecast event. Everyone you want to connect with is there, from my marketing cohorts to clients and referral partners. It’s the place to be and noticeable if you don’t attend. Our city’s event attracts over 800 attendees. I make sure to introduce my clients to each other to expand their connections and reinforce our agency’s networking power.”
Along with the Chamber’s Economic Forecast, the Markitects team attends various networking events around the Philadelphia area. Contact us to learn how our thriving agency networks diligently to help our clients.
Written on . Posted in NCCPAP.
The National Conference of CPA Practitioners is calling for immediate action regarding the Small Business Administration’s Paycheck Protection Program (PPP) as a number of larger businesses have received a majority of the funds.
In an open letter to Mnuchin and Carranza, NCCPAP President Neil H. Fishman, CPA, CFE, FCPA, CAMS and Co-chairs of the NCCPAP Tax Policy Committee, Stephen F. Mankowski, CPA, CGMA and Sanford E. Zinman, CPA wrote, “This PPP Loan program was designed to assist small businesses in retaining employees during the COVID- 19 crisis by providing business owners with funds to be able to retain and pay their employees while their businesses were affected by the current situation. While intended to be meant for small businesses, the majority of the funds have been given to larger business entities. Small businesses may never recover.”
Written on . Posted in Blog, Features, Markitects.
Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “10 Potential Causes Of A Sharp Website Traffic Drop”.
Occasionally, a business may find itself in the unenviable position of having to account for where their traffic numbers went. Diagnosing the problem becomes a priority, since the longer the issues persist, the worse the business’s traffic numbers will get.
As most IT professionals can attest, there are several possible causes of a sharp drop in website traffic, from poor search engine optimization practices to inappropriate technology or poor update policies.
Francine Carb, Founder and CEO of Markitects says, “The most obvious is a website overhaul, since many companies don’t take the time or effort to meticulously program redirects from frequently visited pages to the newly created site. They also forget about their Google campaign landing pages and the need to recreate them on the new site. Don’t let this happen to you. Take all of your marketing outlets into consideration when moving to a new site.”
The digital marketing team at Markitects takes the proper measures to program and launch our clients’ websites and marketing campaigns. Interested in learning more? Contact us to learn more about our digital marketing services.
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