Please join us in congratulating the newly elected National Conference of CPA Practitioners (NCCPAP) Officers and Directors for 2022 through 2023. The installation of Officers took place on October 26, 2022.
In addition to our new Officers, we’d like to congratulate Neil H. Fishman, CPA, CFE, FCPA, CAMS—NCCPAP PR Committee Chair, former NCCPAP National President, former Accounting Today Top 100 Most Influential Award Winner, former Internal Revenue Service Advisory Council (IRSAC) Committee Member, frequent speaker, former actor, active Practitioner/Taxpayer Advocate, and Congress/IRS relationship builder—on receiving NCCPAP’s prestigious Gold Award for outstanding service to his profession, community and NCCPAP.
Meet Rob Hansen, Valve Services Specialist, also known as ‘The Control Valve Whisperer’. Rob has been part of the Emerson family for over twenty years, assisting with the planning and coordination of control valve repairs in power plants, chemical facilities, and refineries. As part of Experitec’s Emergency Response team, he’s used to phone calls in the middle of the night or needing to drive 10 or 12 hours to help a customer. In short, he’s prepared to do whatever it takes to resolve a problem.
Fairman Group releases the second video in their new Employee Spotlight series. Watch the video to learn more about Nate and what it’s like to work at Fairman Group.
Meet Christine Treski, Managing Director of Recruitment Delivery at DoubleStar. She helps set the strategic direction for the company, manages all client projects, and hires the firm’s recruitment consultants. In this video, she discusses DoubleStar’s onboarding process for new employees, the complexities and rewards of the firm’s sales expansion projects for pharmaceutical companies, and their approach to guiding clients through the challenges of the ‘great resignation’. Learn more about what makes DoubleStar a true partner to its clients.
Experitec’s team has been trained to diagnose and understand pretty much everything there is to know about control valves, rotating equipment, and instrumentation that affects critical asset performance in manufacturing and processing plants. With decades of experience amongst the team, chances are that if you’re experiencing an issue, they’ve seen it before. As such, they would like to share—and debunk—three of the top myths that they commonly encounter when companies try to improve their facility’s reliability performance.
You see and hear it everywhere: Individual stock or fund performance is the most important element of investing. To Fairman Group, this approach is counterproductive to long-term financial success because study after study has concluded that the critical factor is the ‘mix’ of stocks, bonds, and other assets owned. This mix, called asset allocation, is vital to the success or failure of your investment plan.
NCCPAP has released its September 2022 Tax Update. Highlighted topics of this month’s report include the Inflation Reduction Act, Appeals Update, Late Filing Penalty Relief, and the ETAAC Annual Report to Congress.
NCCPAP will be hosting their nest session on October 31 at 10AM ET. This session, Physical & Economic Nexus: How State Tax Laws Affect Your Clients, will include relevant advice regarding how CPAs can assist their clients regarding physical and economic nexus, what types of businesses are most likely to be audited, how to be proactive in terms of speaking with clients about moving their sales tax collection process to a professional, and what to do if they have prior exposure.
Pro-Tech has updated its line card in order to display the large variety of analysis, measurement, and control instruments that they sell and support. They carry a multitude of brands for pressure, flow, level, and temperature measurement, as well as wireless systems, tank gauging, and more.
First, a confession: back in 2019, we were exactly where you may be. We didn’t think social media could be an overly successful channel for B2B marketing. Fast forward to 2020 when the pandemic hit. Our clients were actively looking for ways to reach their customers digitally, since in-person visits were no longer an option. People were being inundated with email marketing, so we turned to LinkedIn, the social media platform of choice for professionals. LinkedIn not only got the job done; it was amazingly effective and has since become part of most of our clients’ customer outreach programs.
The Unique LinkedIn Algorithm & Why It’s Beneficial to You
LinkedIn is similar to other social channels, but its amplification method is very different. While typically in B2B marketing, we focus on the Company Page, Individual Pages hold the power. Why? First, people follow people on LinkedIn; they’d much rather connect to a person than follow a company. Second, when a person posts on their profile, that post is shared with their Connections. When their Connections ‘Like’ the post, the post is further amplified and shared to additional Connections, etc. Thus, the magic of our B2B LinkedIn success comes from employee advocacy—using company employee profiles to broadcast company content to their connections and amplify that content exponentially.
To Begin Your LinkedIn Journey, Ask Yourself These Questions:
Who’s My Audience and Am I Connected to Them?
Getting Company Page Followers is challenging, but what about your salespeople’s LinkedIn networks? Are they actively connecting to their customers and prospects? While you’d expect the answer to be a resounding ‘yes’, often the answer is ‘no’. They’ll need a push, but you can help guide your sales teams in expanding their LinkedIn Connections by focusing on:
