Thursday Thoughts: Backlinking
To wrap up the month of February (and hopefully winter) here is our recap of our favorite Wednesday activity, SEMrushChat! This week’s discussion focused on the importance of trustworthy links in your SEO strategy.
First, let’s define what this means. Search engines’ ranking algorithms focus on a variety of different metrics to determine authoritativeness, relevancy, and trustworthiness of a website. One of these metrics is backlinking.
Thursday Thoughts: PPC Audience Targeting
Every Wednesday, Markitects participates in SEMrush’s Twitter Chat. This week’s discussion focused on how to take advantage of PPC audience targeting.
Here are our top takeaways:
1) Some key audiences to include for general campaigns are:
- Audiences consisting of previous visitors to your website, especially those from high buyer intent pages like a RFQ page
- Audiences based on demographic reports (i.e. from Google Ads & Analytics)
- Audiences consisting of individuals searching for specific terms that align with your campaigns’ keywords and ads
Markitects Featured in Forbes’ “Drive Your Brand With Creative Messaging: 12 Expert-Recommended Tactics”
Forbes features Markitects in their article, “Drive Your Brand With Creative Messaging: 12 Expert-Recommended Tactics”. A strong, creative message is essential to brand awareness. Markitects’ approach to creative messaging: Meet With Customers Face-To-Face. Learn more about Markitects’ approach, along with insights from other experts in the industry, in the article below.
Markitects Featured in Forbes’ “Nine Agency Tips For Overcoming Unique Client Challenges”
Forbes features Markitects in their article, “Nine Agency Tips For Overcoming Unique Client Challenges”. Clients can bring a range of challenges to every agency including situations with unique requests and demands. Markitects approach to client challenges is to: Be a Partner From Day One. Learn more about Markitects’ approach, along with insights from other experts in the industry, in the article below.
Markitects Featured in Forbes’ “Social Media Marketing: How To Master The Art Of Going Live”
Forbes features Markitects in their article, “Social Media Marketing: How To Master The Art Of Going Live”. More than ever before, social media is all about being in the moment. It’s no wonder that live video capabilities have been adopted by multiple social platforms as of late. To learn how to create a successful live video campaign, read the article below featuring Markitects’ CEO and Founder, Francine Carb, and other experts in the industry.
Markitects, Inc. Receives 2018 Best of Wayne Award in Marketing & Advertising
Markitects, Inc. has been selected for the 2018 Best of Wayne Award in the Marketing & Advertising category by the Wayne Award Program.
Each year, the Wayne Award Program identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Wayne area a great place to live, work and play.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2018 Wayne Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Wayne Award Program and data provided by third parties.
To read the full press release from Wayne Award Program, click here.
Ramping up your marketing efforts for 2019? Contact Markitects for help!
The Value of Internships: More Than Meets the Eye
By Lauren Cooper, Marketing Intern
Since I began my internship at Markitects, in June of this year, I have had a front-row seat to experiencing every aspect of business to business marketing. I was fully immersed into their team of professionals in every area of their work; both internally and with clients.
As I prepare to graduate from the Villanova School of Business in the spring of 2019, I reflect on the academic knowledge that I’ve gained from school, coupled with my practical business experiences with Markitects. I am very grateful for the opportunity of this internship because it has allowed me to learn so many instrumental and supplemental nuances about marketing that are not taught in the classroom.
I was able to learn about the B2B marketing industry through many different research endeavors this summer. In one instance I was tasked with searching for professional emails to obtain leads for clients, and the task turned out to be more challenging than I expected. Personal contact information can be difficult to come by. However, now I have discovered many different platforms and research methods to assist me in personal contact searches. This assignment allowed me to become more familiar with the operations and needs of Markitects’ clients.
I was also exposed to Google Ads, where I gained an understanding of various benefits and implementation strategies. I learned about the vast amount of campaigns that are available, and when each strategy is most optimal. By analyzing competitors’ strategies and organic search results, I was able to compile a report to compare ads and examine which keywords would be most effective for purchase.
Another intriguing assignment I had was to organize and analyze data regarding email campaign results. I learned how to navigate analytical reports in order to track email opens, clicks, click-through-rates, unsubscribes, and bounces. Once I was able to comprehend the meaning of the results, it was easier to present our findings and determine the overall effect of each email campaign. As an intern, it was extremely rewarding to be able to experience numerous small assignments coming full circle. It was great to see how data is used to enhance future campaign strategies.
Markitects Featured in Forbes’ “10 Ways B2B Marketers Can Improve Relationships With Sales Teams”
Forbes featured Markitects President & CEO, Francine Carb in the article, “10 Ways B2B Marketers Can Improve Relationships With Sales Teams”.
Many business-to-business (B2B) companies’ sales and marketing departments are typically competing for time, resources and accolades, but it does not have to be this way.
At Markitects, we have had tremendous success integrating our work with the goals and objectives of our clients’ sales organizations. We consider it to be a top priority and use it to gauge our overall program success. So much so, that we present our marketing program metrics to sales teams on a monthly basis at their pipeline meetings. At those meetings, we also gain valuable feedback to adjust our programs and we use that venue to ask for participation in videos and customer stories.
The following article shares 10 ways you can buck the trend and take more initiative in building ties with your or your clients’ sales teams. Try these suggestions on integrating sales and marketing teams in your organization and we are confident you will see some dramatic improvements.
Markitects Featured in Forbes’ “Five Google AdWords Tips For B2B Advertisers And Agencies”
Forbes features Markitects in their article, “Five Google AdWords Tips For B2B Advertisers And Agencies”. The article focuses on how B2B marketers can use Google AdWords successfully to raise brand awareness and website traffic. Markitects has experience in developing Google AdWords campaigns for our B2B clients.
Markitects Featured in Forbes’ “15 Easy Ways to Improve Communication Between Team Members and Clients”
Forbes features Francine Carb, President & CEO of Markitects in their article, “15 Easy Ways to Improve Communication Between Team Members and Clients”. This topic is extremely important to us at Markitects, as we pride ourselves on communicating with our clients as much as possible. We value our close relationships with our clients and strive to meet their needs effectively and efficiently. Look for Francine’s response on page 3!