Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “13 Tips For Crafting An Engaging Email Campaign That Garners Leads”. Company marketing strategies have been rapidly changing recently. Email, unfortunately, is often left behind for the ride, especially since the consumer tendency is to view marketing emails as spam. Eliminating email from your marketing strategy is not the answer though!

Email campaigns are an invaluable tool for marketers when messaging, analysis and deliverability are executed correctly. Markitects’ advice for companies looking to increase leads from email campaigns is to utilize a CRM system. Along with this, the marketing agency should follow up with the sales team regularly for insights on leads generated from email campaigns.

Read Markitects’ full insight, along with insights from other industry professionals, in the article below.

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Learn more about some of the Best Email Campaigns.

THE BENEFITS OF COMPETITOR RESEARCH

Competitor research and analysis can provide a better understanding of the marketplace conditions in your industry, leading to the creation of a marketing strategy or refinement and optimization of previous strategies. Ultimately, this research can lead to a higher ROI.

At a high level, this research is important when creating or revamping your company’s messaging. Assessing your competitors’ messaging can include looking into pricing, features, and services offered, as well as values and benefits. It also can aid in determining the correct target audience. At a lower level, competitor research can influence how you create and format your website’s landing pages, what topics to focus on in email marketing, and so much more.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “12 Critical Steps To Take During A Company Rebrand”. As consumer trends and technology changes, companies may also need to make a change to stay relevant. Markitects’ advice for companies looking to rebrand is to incorporate something from the old brand into the new—whether an element of the logo, the color palette, a tagline or combination. Read Markitects’ full insight, along with insights from other industry professionals, in the article below.

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As we mentioned in our article Utilizing Data Insights to Create Better Content, data can help direct your content marketing strategies, along with many other areas of marketing. While data is so influential, it can also be very overwhelming.

Marketers are facing the following challenges:

• Failing to set long-term goals. Long-term goals are imperative for data analysis. Since there is so much data available, marketers need to be wise and focus on the metrics that matter to the KPIs at hand.
• Being too impulsive and changing course too quickly. Analytics take time. Marketers must look at trends more so than exact numbers from one campaign or piece of campaign. Don’t give up too quickly! Results aren’t immediate and frequency and consistency can greatly impact your metrics.
• Assuming characteristics about audience segments that are incorrect. While marketers often need to assume something about their audience segments, if your assumption is proven wrong by the data, make sure to act accordingly.
• Failing to assess other variables. Data reports don’t always give marketers the full story. Although a campaign may do poorly against your standards, this may not actually be the campaign or marketers’ direct fault. There are so many other variables that marketers cannot control (i.e. other events going on in the world and user’s daily life events).
• Lacking acknowledgement of data inaccuracies. 1) Marketers must pay attention as much as possible, even when on auto-pilot for a successful campaign. 2) Understand the tools that they are using to collect data and more specifically, understand what the metrics mean relative to that tool and channel (i.e. social media platform, website, email).
• Forgetting to think like a human. Data is incredibly helpful, but only when insights can be gathered from it, applicable to the selected KPIs. When in doubt, remember to think through what the data actually means and how it can be applied to improve the overall marketing strategy.

WHAT IS A DATA-DRIVEN CONTENT MARKETING STRATEGY?

A data-driven content marketing strategy uses data to inform and alter the content strategy. This involves capturing and analyzing data at all stages of planning, creating, evaluating, and designing for analysis. Depending on what type of data you compile and care about, once analyzed it can help influence which channels (email, website, social media) to post on, what specific content should be posted on each channel, what audience segment should be targeted, and much more. Some data can even help dictate page structure, word count, and tone of voice.

Overall, this type of content marketing strategy helps to bridge the gap between a marketing expert’s thoughts and suggestions and a user’s wants. By using data to create better content, you can boost traffic to your channels, improve your conversions, and ultimately increase your ROI.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “12 Agency Pros Share Their Favorite Ways To Surprise And Delight Their Clients”. Making clients happy, makes for a happy agency. But an even happier agency comes from being able to wow your clients. Read the article below for insights from Markitects and other industry professionals on how to start going the extra mile for your clients.

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Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “15 Ways Businesses Can Convert Website Traffic To Sales”. A company’s online presence today needs to accomplish two things: capturing the visitor’s attention and driving sales. Often websites are designed to be attention-grabbing without regard to driving home a sale. The article below discusses how a website can play a successful and engaging role in your company’s sales strategy. Markitects’ suggests increasing engagement by always be creative and specific with your call to actions. Read more about Markitects’ approach, along with insights from other experts in the industry, in the article below.

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You can visit WebDesignCompanies.com for a list of the top website design companies.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “12 Leading Reasons Your Business’ Website Traffic Is Dropping”. An online presence is a huge part of companies today, providing communication, information and sales information to customers and prospects. Because of this, measuring your website traffic is an absolute must. This article discusses how to interpret and diagnose drops in website traffic. Markitects’ tip is to always look at the geographic sources of website traffic which can show you if past, higher-level traffic rates were including erroneous, out-of-country data. Read more about Markitects’ approach, along with insights from other experts in the industry, in the article below.

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Integration of Teams…

In business-to-business (B2B) organizations, sales and marketing departments are traditionally at odds with each other—competing for time, resources and accolades. It doesn’t have to be this way.

At Markitects, we’ve had tremendous success integrating our work with the goals and objectives of our clients’ sales organizations. In fact, we consider it to be a top priority and use it to gauge our overall program success. So much so, that we present our marketing program metrics to sales teams on a monthly basis at their pipeline meetings. At those meetings, we also gain valuable feedback to adjust our programs, and we use that venue to ask for participation in videos and customer stories.

In today’s world, chances are you or your company have a blog on your website. There are a few essential reasons to have a blog which include sharing updates and increasing search engine optimization (commonly referred to as SEO). Blogs need to be maintained and updated, which in short means content for blog posts needs to be constantly developed. Continually coming up with content within the bounds of your company’s industry can become tough and can lead to blogger burnout.

Below are two common causes for blogger burnout along with the symptoms you may be experiencing as a result. If you or someone at your company are experiencing these symptoms take a look at our recommendations on how to treat these symptoms.