Markitects Archives - Page 3 of 12

5 Key Metrics to Track When Raising Awareness of a Company’s CEO on LinkedIn

Written on May 1, 2020. Posted in Markitects, Markitrends.

By Amanda Plavner, Digital Marketing Manager, Markitects, Inc.

Note: for most of the items below, you need login access to your CEO’s LinkedIn account.

1. CONNECTIONS AND FOLLOWERS:

Connections are by default also Followers. It’s important to note how many Connections/Followers your CEO has at the start of your campaign and then on an ongoing basis while your campaign runs.

From a metrics standpoint, the number of Connections you have is only visible when logged into the CEO’s LinkedIn account; other users cannot see the exact number of Connections he or she has. The Follower metric is visible from anyone’s account that is connected to the CEO. There is not a historical record of this from a Personal LinkedIn page; instead, you should manually track this metric weekly.

If the CEO becomes a “LinkedIn Influencer,” people may start following the CEO’s page without connecting with them. However, Connections should still increase.

Important questions to ask: Is the CEO’s LinkedIn audience growing? Are we reaching more people? Are more people asking to connect with the CEO because of this campaign?

5 Ways to Amplify the Reach of Your CEO’s (or Other Executive’s) LinkedIn Posts

Written on April 26, 2020. Posted in Markitects, Markitrends.

By Amanda Plavner, Digital Marketing Manager, Markitects, Inc.

How It Works: When a Connection ‘Likes’ a post, then that post appears in their Connections’ news feeds, thus amplifying reach. Since everyone has their own unique Connection network on LinkedIn, the more ‘Likes’ your posts receive, the more amplified it becomes.

1. ENCOURAGE YOUR CEO TO CONNECT WITH INTERNAL COMPANY EMPLOYEES, CLIENTS/CUSTOMERS (AT ALL LEVELS), PARTNER ORGANIZATIONS, AND OTHER TYPES OF CLIENTS:

When you post on LinkedIn, your post will automatically display in all of your Connections’ news feeds. It’s best to connect with people that will:

Be interested in the topics you post
Engage with your LinkedIn posts
Act as a referral network to spread your message even further

Markitects Featured in Forbes’ “15 Must-Attend Conferences For Marketing Professionals”

Written on April 22, 2020. Posted in Blog, Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “15 Must-Attend Conferences For Marketing Professionals”.

Conferences are essential to a digital agency because of the wealth of networking opportunities and industry knowledge participants are exposed to. However, not all meetings offer the same depth of experience. Some have far more traffic and big industry names in attendance. Those are the conferences where a rising star within the industry is most likely to get noticed.

Attending smaller meetings can have its benefits as well, such as allowing for a closed environment to meet other industry pros. To get direct industry insight, we asked 15 members of Forbes Agency Council what the most popular conferences are for marketing professionals who want to be seen.

Francine Carb, Founder and CEO of Markitects recommends attending local networking events. “I never miss our Chamber of Commerce’s annual Economic Forecast event. Everyone you want to connect with is there, from my marketing cohorts to clients and referral partners. It’s the place to be and noticeable if you don’t attend. Our city’s event attracts over 800 attendees. I make sure to introduce my clients to each other to expand their connections and reinforce our agency’s networking power.”

Along with the Chamber’s Economic Forecast, the Markitects team attends various networking events around the Philadelphia area. Contact us to learn how our thriving agency networks diligently to help our clients.

Markitects Featured in Forbes’ “10 Potential Causes Of A Sharp Website Traffic Drop”

Written on April 21, 2020. Posted in Blog, Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “10 Potential Causes Of A Sharp Website Traffic Drop”.

Occasionally, a business may find itself in the unenviable position of having to account for where their traffic numbers went. Diagnosing the problem becomes a priority, since the longer the issues persist, the worse the business’s traffic numbers will get.

As most IT professionals can attest, there are several possible causes of a sharp drop in website traffic, from poor search engine optimization practices to inappropriate technology or poor update policies.

Francine Carb, Founder and CEO of Markitects says, “The most obvious is a website overhaul, since many companies don’t take the time or effort to meticulously program redirects from frequently visited pages to the newly created site. They also forget about their Google campaign landing pages and the need to recreate them on the new site. Don’t let this happen to you. Take all of your marketing outlets into consideration when moving to a new site.”

The digital marketing team at Markitects takes the proper measures to program and launch our clients’ websites and marketing campaigns. Interested in learning more? Contact us to learn more about our digital marketing services.

Markitects Recognized as a Top Digital Agency for Improving Companies’ Online Presence

Written on March 11, 2020. Posted in Awards, Markitects.

TopBrandingCompanies.com has recognized Markitects as a Top Digital Agency to Improve a Companies’ Online Presence.

95% of people in North America are internet users, indicating that most consumers are interacting with brands online. This has led brands to invest more in optimizing their online presence. Working with a digital agency can strengthen a brand’s online positioning, generate more qualified leads and increase conversions. Visit our services page for more information and contact the Markitects team if you’re ready to improve your online presence.

Read the full release here!

Markitects Featured in Forbes’ “Ways A Business Can Use Video To Engage Its Audience”

Written on March 5, 2020. Posted in Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “13 Unique Ways A Business Can Use Video To Engage Its Audience”.

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.

However, there are several techniques that a business can utilize when their chosen medium is video. To make an impact, a company must stand out with their content.

Markitects has been creating more and more videos on behalf of our clients. These range from ‘explainer videos’ to quick promotional videos and Markitects’ secret recipe includes a lot of animation.

Francine Carb, Founder and CEO of Markitects says, “It seems counterintuitive, but using animation as a video can often communicate a message better than a talking head. The reasons are: the ability to create the scene to suit the message, the flexibility to add captions and transition slides, and the creative freedom to make a point directly, rather than subtly. Animation also enables you to feature brand attributes to support your message.” says Francine Carb, Founder & CEO of Markitects, Inc.

Markitects Featured in Forbes’ “Making The Most Of This Year’s Advertising Budgets”

Written on February 25, 2020. Posted in Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips”.

Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.

With so many options available, it’s essential that organizations only invest in channels that actually prove their worth. Figuring out what those channels are early and getting in on the ground floor can put a company miles ahead in the game.

Markitects predicts that this year’s B2B trend will be to utilize and leverage various aspects of LinkedIn in a single campaign. Sponsored ads (paid advertising) will lead to LinkedIn profiles and organic posts, which will lead to landing pages and calls to action. The concept is to begin by targeting a specific audience with something attention-getting, then transition to a thought leadership article or educational information, and eventually to a company’s website.

LinkedIn has already become an important part of almost all of our clients’ campaigns this year and we believe it will only expand. If you are looking for help with your social media and associated advertising, please contact us.

To read the insights of other industry professionals, please click the link below.

Markitects Recognized as a Top 2020 Digital Marketing Agencies

Written on February 20, 2020. Posted in Awards, Markitects.

TopBrandingCompanies.com has named Markitects as a top 2020 Digital Marketing Agency. Specifically, Markitects was awarded this for helping businesses generate more leads by designing and executing effective online marketing strategies.

The Markitects Digital Team handles everything from website design/development and updates, to digital advertising, to email marketing, and everything in between. Visit our services page for more information and contact the Markitects team if you’re ready to improve your digital marketing.

Read the full release here!

Markitects, Inc. Receives 2020 Best of Wayne Award in Marketing & Advertising

Written on January 30, 2020. Posted in Awards, Markitects.

Markitects, Inc. has been selected for the 2020 Best of Wayne Award in the Marketing & Advertising category by the Wayne Award Program.

Each year, the Wayne Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Wayne area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2020 Wayne Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Wayne Award Program and data provided by third parties.

To read the full press release from Wayne Award Program, click here.

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Markitects Featured in Forbes’ “12 Exciting Agency Challenges”

Written on November 21, 2019. Posted in Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “12 Exciting Agency Challenges (And What They Mean For You)”.

Within the digital marketing space, some ideas push the boundaries of what agency professionals typically do. But taking on a job with such demands and challenges can be more satisfying as it allows agency professionals to think more creatively and develop innovative solutions to unique problems.

At Markitects, one of our most challenging projects was to rebrand seven different acquired companies under one new division of a Fortune 500 company. We visited as many of the seven as possible to get to know the business as it was before acquisition—its customers, markets, niche technologies, and unique value. This proved invaluable for the rebranding, as well as to assimilate them into our marketing campaigns.

Check out the insight of other industry professionals’ at the link below. Markitects is ready to help you solve your next marketing challenge. If you’d like to learn more about our services please contact us.

We have been ranked as one of the Best Brand Strategy Companies.