Features Archives - Markitects

Markitects Featured in Forbes’ “How Will Experiential Marketing Evolve? 13 Experts Share Their Views”

Written on June 3, 2020. Posted in Blog, Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in a recent article. The title is “How Will Experiential Marketing Evolve? 13 Experts Share Their Views”.

One of the most innovative approaches to marketing in the last year has been the growth of experiential marketing. By making the audience part of the marketing push, companies have managed to generate more interest in their products as a result. Even so, this type of marketing takes a lot of setup, and many businesses aren’t sure they’re ready to invest in the trend of experiential marketing as yet.

While experiential marketing has been consistently hyped as the “next big thing,” the fact that it depends greatly on human interaction has made industry professionals question its validity at a time when social distancing has become the norm. Experts from Forbes Agency Council weigh in on the current and future impact that experiential marketing is likely to have on the industry, and give us advice on how leaders can adapt to its effects.

Francine Carb, Founder and CEO of Markitects, recommends bridging the gap with video demos. “In the business-to-business world, video demos can effectively bridge the experiential marketing gap. By promoting technical experts as the heroes, customers can gain valuable insights, and companies can more intimately represent their brand. Demos can also be a little more light in nature and thus capture the personality of the company — a necessary component of establishing or expanding a customer relationship.”

Markitects works every day to keep our clients on the cutting edge of videos, to help them define themselves. Contact us to learn how our thriving agency can enhance your brand with specifically created videos.

Markitects Featured in Forbes’ “15 Must-Attend Conferences For Marketing Professionals”

Written on April 22, 2020. Posted in Blog, Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “15 Must-Attend Conferences For Marketing Professionals”.

Conferences are essential to a digital agency because of the wealth of networking opportunities and industry knowledge participants are exposed to. However, not all meetings offer the same depth of experience. Some have far more traffic and big industry names in attendance. Those are the conferences where a rising star within the industry is most likely to get noticed.

Attending smaller meetings can have its benefits as well, such as allowing for a closed environment to meet other industry pros. To get direct industry insight, we asked 15 members of Forbes Agency Council what the most popular conferences are for marketing professionals who want to be seen.

Francine Carb, Founder and CEO of Markitects recommends attending local networking events. “I never miss our Chamber of Commerce’s annual Economic Forecast event. Everyone you want to connect with is there, from my marketing cohorts to clients and referral partners. It’s the place to be and noticeable if you don’t attend. Our city’s event attracts over 800 attendees. I make sure to introduce my clients to each other to expand their connections and reinforce our agency’s networking power.”

Along with the Chamber’s Economic Forecast, the Markitects team attends various networking events around the Philadelphia area. Contact us to learn how our thriving agency networks diligently to help our clients.

Markitects Featured in Forbes’ “10 Potential Causes Of A Sharp Website Traffic Drop”

Written on April 21, 2020. Posted in Blog, Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “10 Potential Causes Of A Sharp Website Traffic Drop”.

Occasionally, a business may find itself in the unenviable position of having to account for where their traffic numbers went. Diagnosing the problem becomes a priority, since the longer the issues persist, the worse the business’s traffic numbers will get.

As most IT professionals can attest, there are several possible causes of a sharp drop in website traffic, from poor search engine optimization practices to inappropriate technology or poor update policies.

Francine Carb, Founder and CEO of Markitects says, “The most obvious is a website overhaul, since many companies don’t take the time or effort to meticulously program redirects from frequently visited pages to the newly created site. They also forget about their Google campaign landing pages and the need to recreate them on the new site. Don’t let this happen to you. Take all of your marketing outlets into consideration when moving to a new site.”

The digital marketing team at Markitects takes the proper measures to program and launch our clients’ websites and marketing campaigns. Interested in learning more? Contact us to learn more about our digital marketing services.

Markitects Featured in Forbes’ “Ways A Business Can Use Video To Engage Its Audience”

Written on March 5, 2020. Posted in Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “13 Unique Ways A Business Can Use Video To Engage Its Audience”.

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.

However, there are several techniques that a business can utilize when their chosen medium is video. To make an impact, a company must stand out with their content.

Markitects has been creating more and more videos on behalf of our clients. These range from ‘explainer videos’ to quick promotional videos and Markitects’ secret recipe includes a lot of animation.

Francine Carb, Founder and CEO of Markitects says, “It seems counterintuitive, but using animation as a video can often communicate a message better than a talking head. The reasons are: the ability to create the scene to suit the message, the flexibility to add captions and transition slides, and the creative freedom to make a point directly, rather than subtly. Animation also enables you to feature brand attributes to support your message.” says Francine Carb, Founder & CEO of Markitects, Inc.

Markitects Featured in Forbes’ “Making The Most Of This Year’s Advertising Budgets”

Written on February 25, 2020. Posted in Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips”.

Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.

With so many options available, it’s essential that organizations only invest in channels that actually prove their worth. Figuring out what those channels are early and getting in on the ground floor can put a company miles ahead in the game.

Markitects predicts that this year’s B2B trend will be to utilize and leverage various aspects of LinkedIn in a single campaign. Sponsored ads (paid advertising) will lead to LinkedIn profiles and organic posts, which will lead to landing pages and calls to action. The concept is to begin by targeting a specific audience with something attention-getting, then transition to a thought leadership article or educational information, and eventually to a company’s website.

LinkedIn has already become an important part of almost all of our clients’ campaigns this year and we believe it will only expand. If you are looking for help with your social media and associated advertising, please contact us.

To read the insights of other industry professionals, please click the link below.

Markitects Featured in Forbes’ “12 Exciting Agency Challenges”

Written on November 21, 2019. Posted in Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “12 Exciting Agency Challenges (And What They Mean For You)”.

Within the digital marketing space, some ideas push the boundaries of what agency professionals typically do. But taking on a job with such demands and challenges can be more satisfying as it allows agency professionals to think more creatively and develop innovative solutions to unique problems.

At Markitects, one of our most challenging projects was to rebrand seven different acquired companies under one new division of a Fortune 500 company. We visited as many of the seven as possible to get to know the business as it was before acquisition—its customers, markets, niche technologies, and unique value. This proved invaluable for the rebranding, as well as to assimilate them into our marketing campaigns.

Check out the insight of other industry professionals’ at the link below. Markitects is ready to help you solve your next marketing challenge. If you’d like to learn more about our services please contact us.

We have been ranked as one of the Best Brand Strategy Companies.

Markitects Featured in Forbes’ “How To Approach A Larger Client”

Written on November 19, 2019. Posted in Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “How To Approach A Larger Client: 13 Essential Strategies For Crafting The Perfect Pitch”.

Business clients can range from massive corporations to the small to medium enterprises. Each of these companies has different needs, and because of that, the pitches that target them should be unique, based on the company itself.

At Markitects, we believe important prospects appreciate a personal touch. If you behave like they are already a client, meaning, do your homework to understand the business, research competitors, create a strategy or approach, and yes, give them a sample project — you will undoubtedly impress them. As a smaller agency, you can distinguish yourself by demonstrating interest and hard work — that is the perfect pitch.

Check out the insight of other industry professionals’ at the link below. If you’d like to learn more about how Markitects can help your business please contact us.

Markitects Featured in Forbes’ “How To Revamp Your Marketing Funnel When Results Are Sub-Par”

Written on November 11, 2019. Posted in Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article about key items you should check off when revamping your sales funnel.

At Markitects, we think that the most important aspect of a brand revamp is to segment your audience by demographics, and more importantly, psychographics such as reasons to buy, personal preferences or other selection criteria. After that, building detailed personas are key. Make sure to prioritize the most desired segments and include those you may not have been targeting previously. After that, focus on messaging.

Check out the insight of other industry professionals’ at the link below. If you’d like to learn more about how Markitects can help grow your business by reaching the right target audience and other marketing services please contact us.

Markitects Featured in Forbes’ “How To Learn More About A Target Audience: 13 Secrets From Digital Agencies”

Written on November 8, 2019. Posted in Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “How To Learn More About A Target Audience: 13 Secrets From Digital Agencies.” One of the biggest challenges agencies face is limited knowledge of a client’s target audience.

At Markitects we have a deep-dive process for entrenching our agency in our clients’ industries. That process begins with in-depth interviews with multiple customers that represent each major market segment.

Check out Markitects’ full insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about how Markitects can help grow your business by reaching the right target audience and other marketing services please contact us.

Markitects has been ranked as one of the Best Digital Agencies.

Markitects Featured in Forbes’ “13 Best Strategies To Ensure Video Marketing Success”

Written on November 5, 2019. Posted in Features, Markitects.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “13 Best Strategies To Ensure Video Marketing Success.” Over the last few years video has become the preferred method of content creation and sharing. Most people on social media enjoy interacting with a video much more than they would with just a simple text-based post.

At Markitects we believe one of the keys to creating successful marketing videos is to maintain brand identity. It’s easy to lose your brand focus when creating video projects. To help with this make sure you incorporate visual brand elements such as arrows, overlays and logo elements, while maintaining brand consistency with fonts and colors.

Check out Markitects’ full insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about our video marketing capabilities and other marketing services please contact us.

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