Quaker Chemical, a market leader in the manufacture of chemical products and applications for the steel and metalworking industries, does business with some of the most dominant global companies in the world. A corporate restructuring made it necessary to develop detailed messaging around customer intimacy, financial stability, and technological superiority, as market leading assets.
Our goals were trifold:
- Explain the overall benefits of the restructuring and how it strengthened Quaker’s financial picture and corporate culture
- Keep customers, partners and suppliers well-informed of changes
- Utilize web-based and live webcasts to communicate a series of stages messages
- Markitecture™ strategic messaging process
- Series of live webcasts
- Email communications
Markitects succeeded in helping Quaker reinforce its market position and enabled it to continue to attract and retain cameo clients, acquire new technologies, and secure its relationships with suppliers and partners.