This extensive project entailed the complete overhaul of a digital brand as part of a strategic initiative to improve the company’s method of communicating with its high-income young professional clients. This included creating personas for audience segments by buying characteristics, as well as varying demographics across the U.S. Markitects also developed unique home pages for each of the REIT’s over 60 physical communities, including updated photography and content. A custom mobile app was created for maintenance requests and lease renewals. Individual Facebook pages were created to unite residents and build community.
- Digital brand creation
- Markitecture interviews and voice of customer
- Website development for main company plus over 60 communities
- Custom mobile app design
- Social media pages and strategy for each community
- Photography for five key properties plus headquarters
- LinkedIn Careers deployment