A well-established brand can benefit from a strategic marketing plan to better integrate new acquired products or services into the company and position them to attract new customers. This was the case when Carpenter separated its non-steel businesses from the rest of the corporation, naming it Engineered Products. These specialized offerings were the amalgamation of acquired companies, as well as other company-owned divisions that supported the steel industry.
- Sub-brand development and integration
- Message creation
- Advertising Campaigns