Carpenter Technology

Carpenter Technology

A well-established brand can benefit from a strategic marketing plan to better integrate new acquired products or services into the company and position them to attract new customers. This was the case when Carpenter separated its non-steel businesses from the rest of the corporation, naming it Engineered Products. These specialized offerings were the amalgamation of acquired companies, as well as other company-owned divisions that supported the steel industry.

Deliverables

  • Sub-brand development and integration
  • Message creation
  • Collateral
  • Advertising Campaigns
  • Website

 

Industry:
Manufacturing

Type:
Engineered Products Division

Headquarters:
Reading, PA

Website:
Cartech.com