Systech Expands Operations to Shanghai, China

Systech International, a global technology leader in brand protection solutions, announces the expansion of its operations in China. The new entity, Systech Shanghai Consulting Company Limited, enables Systech to extend sales, implementation and customer support services to both its pharmaceutical company clientele, as well as consumer products, medical device and other companies looking to utilize Systech’s innovative anti-counterfeiting technology. For clients with Chinese manufacturing, packaging, and distribution, Systech’s expanded presence provides local support for its serialization, track and trace, and authentication solutions.

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Systech To Feature Brand Protection Expert at June 6 Webcast

Systech International, a global technology leader in brand protection solutions, is proud to sponsor a live webcast titled “Unexpected Item in the Branding Area,” taking place June 6, 2017 at 11AM EDT | 4PM GMT | 5PM CET. The webcast will feature Mark Davison, CEO, Blue Sphere Health—an author, consultant, and leading anti-counterfeiting and product security technology expert, and Jim Sinisgalli, Systech UniSecure™ Director of Product Management, Brand Protection.

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Horst Highlights Their Relationship With Cornerstone Design-Architects

As a Lancaster County farm boy, Dale R. Yoder, AIA, President of Cornerstone Design-Architects, had no idea what a lifelong influence his ninth grade drafting teacher would have on his career. Having an aptitude for both architecture and theology, Dale went on to earn dual degrees in order to pursue his interests—an Architecture degree from Temple University, and later a Master of Arts degree from Gordon-Conwell Theological Seminary. Many years and hundreds of projects later, Dale speaks about his background and partnered projects with Horst Construction.

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Systech Explains GAMP

GAMP, also known as Good Automated Manufacturing Practice (GAMP) is both a technical subcommittee of the International Society for Pharmaceutical Engineering (ISPE) and a set of guidelines for manufacturers and users of automated systems in the pharmaceutical industry. Why follow these guidelines? First and foremost, because most markets in the world require it. Second, because it makes sense to ensure patient safety.

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Systech International Readies EU Pharmaceutical Companies for FMD Regulatory Deadlines

Systech International, a global technology solutions leader for the pharmaceutical industry, is proud to announce its upcoming serialisation webinar titled “The Clock is Ticking: Overcoming the Challenges of Implementing Serialisation in the EU” on 24 May 2017. This webinar is in response to the upcoming FMD deadlines for coding, serialisation, compliance reporting, and verification—as well as the need for flexible, reliable, hardware vendor-neutral solutions to meet these requirements. The new regulations are effective 9 February 2019, giving pharmaceutical companies, their CMO/CPO partners, and others who license pharmaceutical products less than two years to meet an extensive set of requirements. These directives apply to all EU member states, EEA members, and Switzerland.

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Horst Features New Covenant Christian School

James Hubbard, a Brit by birth, came to the U.S. in the late 1980’s under a basketball scholarship. At the time, he thought he would return to the U.K. after graduation, but his faith took him in another direction. After transferring to Messiah College where he majored in Exercise Physiology, his journey took him to Kutztown University as Assistant Provost, and eventually to New Covenant Christian School. James was also on the Board at Lebanon Free Church, where he initially met the Horst team when they were proposing new construction for the Church.

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Horst’s Top Ten Safety Strategies

When it comes to Safety in Construction, expert Joe Heller can teach all of us a few things. Having been a biology teacher early on in his career, Joe knows the difference between science and the application of science in the field. In the case of safety, what’s important is the difference between Safety Science and Safety Law. With almost 40 years of experience running the safety program at Horst, he advises that if anyone is faced with a decision between what is safe and what is strictly legal, they should do it the safe way.

Read Joe’s Top 10 Safety Strategies

Systech International Global Serialization and Traceability Solutions Featured at Interpack 2017 in Düsseldorf, Germany

Systech International, a global technology leader in brand protection solutions, is proud to feature its innovative serialization and traceability solutions at Interpack 2017 on 04-10 May 2017 in Düsseldorf, Germany. Systech will demonstrate its solutions in collaboration with three of its value-added partners: Etipack, Inno4Life, and Videojet.

Given the increasing number of counterfeit medicines and the fast-approaching EU Falsified Medicines Directive (FMD) deadlines, as well as serialization deadlines worldwide, the pharmaceutical industry is now entering a crucial phase. Stakeholders throughout the supply chain must comply with the new regulations to ensure maximum patient safety.

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Horst Celebrates Administrative Professionals Week

As we celebrate Administrative Professionals Week here at Horst, we thought we would share a behind the scenes look at what it takes to fill the invaluable role of Project Assistant. If Horst Construction were a machine, Christine Hess would easily be likened to the oil. In her role as Project Assistant, her reach is vastly important not only to the success of our project managers, but also to the efficiency of the projects themselves.

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CMOs’ Challenges in Addressing Strategy and Growth

by Francine Carb, President

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According to a new report from the CMO Council and Deloitte LLP, the role of the CMO has become much more complex in today’s digital, always-on world. Now, in addition to leading brand and marketing activities, CMOs find themselves responsible for owning the customer experience, tracking every encounter with users, demonstrating the value of marketing, and driving revenue for their companies.

The survey reveals a large gap between CMOs’ strategic priorities and their daily activities. CMOs say they would like to spend most of their time teaming with other leadership executives on global business and brand strategy (65.7 percent); yet only 16 percent achieve this. Other strategic priorities include innovating and implementing new approaches and strategies (57.8 percent), and evolving the brand narrative (39.6 percent).

CMOs say they spend most of their time reviewing and approving plans, budgets, and campaign elements (44.6 percent); attending meetings with peers and line-of-business leaders (42 percent); and making a case for marketing spend (38 percent).

To support CMOs, company executives, and other marketing professionals, we at Markitects have always had a very good head for strategy. To provide exceptional value and differentiate our agency, we have predominantly focused on growth strategies and marketing innovations. In fact, our strategic marketing process, Markitecture™, has benefited almost 300 companies over the course of 20+ years—many of which are national and global.

We are typically selected to help develop a plan for a new product, focus on a new initiative, or to respond to other challenges in market direction or customer needs. A few very recent examples include: new technologies to identify and stop counterfeit pharmaceuticals; thought leadership as a differentiator for a 100 year old construction firm; testing new sales channels for a homeopathic medicine company; and promoting engineering expertise for a manufacturing automation solutions company. We’ve also added executive coaching and sales leadership training to our professional services. And as always, we’re on top of the latest technologies and trends in digital marketing, marketing automation, marketing technologies, and sales tools.


If you’d like to work with marketing professionals who truly understand the challenges and opportunities your company is facing, email or give us a call and allow us to assess your needs.

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