Systech International Global Serialization and Traceability Solutions Featured at Interpack 2017 in Düsseldorf, Germany

Systech International, a global technology leader in brand protection solutions, is proud to feature its innovative serialization and traceability solutions at Interpack 2017 on 04-10 May 2017 in Düsseldorf, Germany. Systech will demonstrate its solutions in collaboration with three of its value-added partners: Etipack, Inno4Life, and Videojet.

Given the increasing number of counterfeit medicines and the fast-approaching EU Falsified Medicines Directive (FMD) deadlines, as well as serialization deadlines worldwide, the pharmaceutical industry is now entering a crucial phase. Stakeholders throughout the supply chain must comply with the new regulations to ensure maximum patient safety.

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Horst Celebrates Administrative Professionals Week

As we celebrate Administrative Professionals Week here at Horst, we thought we would share a behind the scenes look at what it takes to fill the invaluable role of Project Assistant. If Horst Construction were a machine, Christine Hess would easily be likened to the oil. In her role as Project Assistant, her reach is vastly important not only to the success of our project managers, but also to the efficiency of the projects themselves.

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CMOs’ Challenges in Addressing Strategy and Growth

by Francine Carb, President

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According to a new report from the CMO Council and Deloitte LLP, the role of the CMO has become much more complex in today’s digital, always-on world. Now, in addition to leading brand and marketing activities, CMOs find themselves responsible for owning the customer experience, tracking every encounter with users, demonstrating the value of marketing, and driving revenue for their companies.

The survey reveals a large gap between CMOs’ strategic priorities and their daily activities. CMOs say they would like to spend most of their time teaming with other leadership executives on global business and brand strategy (65.7 percent); yet only 16 percent achieve this. Other strategic priorities include innovating and implementing new approaches and strategies (57.8 percent), and evolving the brand narrative (39.6 percent).

CMOs say they spend most of their time reviewing and approving plans, budgets, and campaign elements (44.6 percent); attending meetings with peers and line-of-business leaders (42 percent); and making a case for marketing spend (38 percent).

To support CMOs, company executives, and other marketing professionals, we at Markitects have always had a very good head for strategy. To provide exceptional value and differentiate our agency, we have predominantly focused on growth strategies and marketing innovations. In fact, our strategic marketing process, Markitecture™, has benefited almost 300 companies over the course of 20+ years—many of which are national and global.

We are typically selected to help develop a plan for a new product, focus on a new initiative, or to respond to other challenges in market direction or customer needs. A few very recent examples include: new technologies to identify and stop counterfeit pharmaceuticals; thought leadership as a differentiator for a 100 year old construction firm; testing new sales channels for a homeopathic medicine company; and promoting engineering expertise for a manufacturing automation solutions company. We’ve also added executive coaching and sales leadership training to our professional services. And as always, we’re on top of the latest technologies and trends in digital marketing, marketing automation, marketing technologies, and sales tools.


If you’d like to work with marketing professionals who truly understand the challenges and opportunities your company is facing, email or give us a call and allow us to assess your needs.

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Systech’s Stephen Lisa Writes About Total Cost of Ownership

When implementing serialization, drug manufacturers and contract packagers need to be mindful of the complete costs. Serialization should be viewed as an enterprise solution, rather than a series of isolated local plant or packing line decisions. The initial costs include the direct costs of software, hardware, systems integrations and validation. Often underestimated, however, are the impact that serialization has on an existing IT infrastructure and the integration costs required to ensure the integrity and security of data as it flows through the enterprise. View Systech’s Top 5 Total Cost of Ownership (TCO) considerations to help companies quantify, understand, and control the full costs of serialization.

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Horst Features Senior Living Spaces for Presby’s Inspired Life

April 18, 2017

Are the common areas at your facility ready for a facelift? By working with Horst Construction, you can achieve the upgraded look that your residents and their families desire in a relatively short period of time and at a reasonable cost. If you have an auditorium, employee lounge, activity space, or any other common areas in need of renovations—look no further than Horst Construction’s Special Services Division.

Presby’s Inspired Life has developed a close partnership with Horst Construction that goes back over ten years. One of the exceptional environments renovated was the Rydal Park 4,000 square foot auditorium.

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Systech Serialization, Traceability and Authentication Solutions Featured at LogiPharma

Systech International, a global technology leader in brand protection solutions, is proud to feature the company’s full array of technology solutions at LogiPharma, the largest global event for supply chain leaders from top pharmaceutical companies. Systech will feature its serialization, traceability, and authentication solutions at Booth #1 from April 25-27, 2017 at the Montreux Music and Convention Center in Switzerland.

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Horst’s Top Ten Ways to Create Successful Partnerships with Architects and Engineers

April 4, 2017

  1. Mutual Trust. Horst works hard to develop mutual trust in the relationships we have with Architects and Engineers. We are transparent and open, and continually working to earn the trust of our partners.
  2. Quality Solutions. Horst understands that value engineering should not always mean “deleting”; it often means exploring other quality and creative solutions. We bring a vast array of experience to every project and explore different materials, construction methods, and systems with open minds to create the best project possible.
  3. Budgets. We have a staff of experienced estimators and the latest technology for estimating. This greatly helps ensure the holistic, as well as the itemized, budget is accurate from the initial budget through preconstruction.

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Systech Anti-Counterfeiting Technology Solution Protects Brand Integrity and Consumers

Systech International, a global technology leader in brand protection solutions, today announced its Spring 2017 Update to UniSecure™. Systech UniSecure is the only proven, non-additive product authentication solution that creates a unique identifier from an existing barcode or QR code. This electronic ‘fingerprint’ cannot be copied or duplicated—no matter how clever the counterfeiter. Furthermore, the solution requires no changes to existing packaging, offers fast implementation, and allows real-time authentication via any smartphone.

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STEP ON THE GAS

Launching your next major product or service? Executing a new marketing strategy to achieve breakthrough performance? Integrating an acquisition? All of these events are fraught with challenges...and huge marketing opportunities. Let Markitects become your creative catalyst and marketing communications partner. We'll help you take action and generate business momentum.