Systech Announces Get Serialized in 90 Days Rapid Compliance Program

Enables U.S. Pharmaceutical Companies that Distribute Prescription Drugs Within the U.S. to Meet November 2017 DSCSA Deadline

January 26, 2017

Systech International is pleased to announce a rapid compliance program called “Serialized by November” for those companies racing to comply with the Drug Supply Chain Security Act (DSCSA) deadline. By November 27, 2017, the DSCSA requires manufacturers that distribute prescription drugs within the United States to mark packages with a product identifier, serial number, lot number, and expiration date—basically, adopt and deploy a serialization solution.

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Horst President, Harry Scheid, Advises Clients on What to Consider When Selecting Your Construction Partner

January 23, 2017Harry-Scheid

With over 32 years in the business, Harry prides himself on being a community leader, exceptional building provider, and client advocate. As President & CEO of Horst Construction, he provides leadership to Horst’s multi-disciplinary teams throughout all stages of a project—from discussion through ribbon cutting. His creative approach to value engineering, constructibility, and planning is one of the reasons clients come back to Horst time and again.

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Horst Director of Special Services, Ryan Null, Explains How to Succeed in Senior Living

January 16, 2017Ryan-Null

There’s a reason why residents at Presby’s Inspired Life senior living facility stop the superintendent and tell him what a pleasure it is having the Horst Special Services team working in their living space—and that reason starts with Ryan Null. Ryan learned the ropes early on in his career, having managed a number of complex renovations at the VA Hospital in Virginia. There, he was often renovating a wing, just a few feet away from returning veterans being treated for major injuries.

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My Predictions and Preparing for New Challenges in 2017

by Francine Carb, President

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It’s a new year and unlike most of the prior decade, we’ll be facing some unprecedented challenges. Are you ready to take them on? Here are my top 5 business predictions and some prescriptive suggestions to best take advantage of them.

Competition will have a comeback.
There should be no argument that the business climate has been pretty blah for a fairly long period of time. We’ve become complacent and even the most business-savvy of us are used to a bland, if not dreary, competitive environment. That’s going to change this year. With companies upping the ante on investments in capital, people, and technology, you’d better get on your game and start investing in marketing your company. Look to traditional and digital advertising, as well as public relations, to take a jump in 2017.

More businesses will be shopping for your products/services/solutions.
With more competition, and more marketing activity, B2B customers will take shopping very seriously. Price won’t be the major factor either. New ideas, alignment of values, and solid performance will get their attention—while excellent account management and customer service will keep them coming back for more. Look to increased competition for new hires, overall marketing communications, and creative approaches on the rise. Intelligence and creativity will be the most sought after characteristics in companies and people for 2017.

Storytelling will take center stage as the marketing technique of choice.
All businesses have needs. It’s the alignment of these needs with your approach/methodology/culture that will convince new customers to select your company. While experience and skills do matter, storytelling is what will differentiate your company from others. Businesses feel most comfortable when selecting a company who understands their specific needs and has accomplished similar work for similar companies—hence storytelling. Take a hard look at revamping your case studies, testimonials, and presentations to add more engagement. Speak directly to customers to gain the appropriate understanding to become a great raconteur in 2017.

Mobile-friendly is no longer an option.
When is comes to websites, email marketing, and events, it is no longer an option to not be mobile friendly. Google will no longer prioritize your content as important and customers will be less likely to find your information organically. With consumer marketing completely on board, it’s time to ensure that you make a meaningful first impression with B2B customers and prospects alike.

Marketing Automation fees will come down from the stratosphere.
Marketing automation products that are currently sold as upgrades to Salesforce and other CRMs will have to address their exorbitant fee structures in 2017. We all want them; however, we all cannot afford them. 2017 will bring new service offerings and lower fees, so we no longer have to juggle multiple spreadsheets after every marketing outreach campaign—or so I hope.

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