Markitects Sponsors ‘Up Your Digital Marketing Tempo with SEMPO”

Philadelphia, PA – (August 7, 2015) – Markitects is proud to co-sponsor SEMPO Cities Philadelphia in collaboration with local WSI affiliate, Vinkler Internet Enterprise, as part of SEMPO’s outreach initiative for local networking and learning. The event will take place on October 6th, 2015 from 7:30 AM to 11:00 AM at the Pyramid Club in Philadelphia. It includes breakfast, networking, and both local and nationally recognized speakers covering a variety of digital, social, and mobile topics. Registration is now available and can be found, along with information about sponsorships, at http://www.sempo.org/event/cities_philadelphia_2015

The keynote presentation will be given by nationally recognized speaker Dan Monaghan, co-founder of WSI corporate, who will discuss future trends in his presentation, “Harnessing Digital”. Following the keynote, Francine Carb, President & CEO of Markitects, will lead a panel discussion, called Digital Marketing in Action, covering how digital marketing is integral to the success of regional businesses. Panelists include Chris Schalleur of Christo IT, Justin Pizzi of Saxbys, and Kevin Crowley of Tozour Energy Systems. Shannon Rompala, Partnership Development Specialist, from Likeable Local in New York, will present “Using Social Media to Connect, Convert and Create Customers for Life”. Marketing professionals, company owners, and others interested in how digital and mobile marketing can grow their businesses are encouraged to attend.

According to Francine, “This event kicks off our fall season of customer-centric education and outreach programs. Our entire client base benefits from integrating digital, social, and mobile activities into their marketing mix.” Nancy Vinkler, President of the local WSI affiliate adds, “We’re excited to take the lead for SEMPO Philadelphia and look forward to developing future digital marketing programs for new clients.”

About SEMPO
Founded in 2002, SEMPO, or Search Engine Marketing Professional Organization, is a global non-profit serving the search engine marketing industry. Sponsored by Google and Baidu, the organization provides a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. For more information, visit http://www.sempo.org/.

About WSI
WSI is the world’s largest digital marketing agency. Specializing in digital marketing solutions, the company serves over 80 countries. WSI helps clients get found on the Internet and experience increased revenue by aiding in search engine optimization (SEO), social media, paid search, and email marketing. For more information about WSI’s local affiliate, visit http://www.wsisimplyroi.com.

About Markitects
Markitects is a long-standing strategic marketing, branding, public relations, and communications agency servicing growth-oriented companies that market regionally, globally and internationally. Since 1994, Markitects has introduced and positioned over two hundred products, services, and companies through its unique blend of content marketing, visual creativity, and communications know-how.
Our specialties include launching engineering, technology, and science-related products and innovations worldwide. Through our proven Markitecture™ strategic branding process, Markitects has been a catalyst for growth and realignment, allowing companies to successfully differentiate themselves and capitalize on new opportunities.

Thank You Markitects

By Amanda Plavner, Summer Intern

My internship at Markitects has taught me an incredible amount and I have no idea how to repay them. I have enjoyed every moment of this internship and will remember certain moments with the employees at Markitects as well as with different clients. There was never a dull moment and I am very thankful for that. Accepting a summer intern is a bit of a hassle for companies, especially depending on the intern’s personality. While I never missed a day or said no to any assignments, I am sure that at times I was not the most helpful and was just in the way.

This was the first summer that I really stepped out of my comfort zone. I have held other jobs and internships, but for the fifteen summers prior, I have spent the full summer at Arrowhead Day Camp. I began my journey as a camper, made it to the highest girls bunk, became a Junior Counselor, and eventually made it to the coveted Head Counselor position for my final summer. While a day camp is not considered a marketing powerhouse, I did do a lot of event planning and learned many other skills that I have brought to this internship and will carry with me into my future. Not knowing what a summer was like without my special camp, after saying farewell, I was very nervous to enter the Markitects world. Little did I know, Markitects would become its own kind of home and family in my heart.

The exposure that I have had since my first day here is incredible. Coming from the University of Maryland’s Smith School of Business as a Marketing major, I did not have any specific public relations knowledge. Marketing is housed in the business school, while public relations is not considered business, but rather a track in Communications. Markitects has taught me all that I know about press releases and Google Alerts, while also enhancing my marketing knowledge.

Markitects has allowed me to see marketing in the real world – a classroom just does not compare. Doing a lot of market research, I have honed my skills to make me a better researcher in the future. I am truly an expert email address finder now and researching competitors is just not as scary anymore. From prospecting to writing content for websites, I feel like I have experienced a plethora of marketing tasks. I was even able to help with some of the creative content for mail campaigns while creating slogans for different mailings. Marketing includes so many different things and here, I feel I was exposed to it all. Many other companies would not have been able to show me as much as Markitects has made visible for me.

While I was able to contribute to many projects, my favorites include a lot of the creative work as well as analytics that I played a role in. Since I was little, I have always had a strong passion for data. Working with websites and social media have allowed me to use Google Analytics, which has encouraged my strong data desire even more. Many people would think spreadsheets of numbers are boring, but to me, it was like a dream come true. I also enjoyed browsing iStock photos, which I was never told about in school. In my final week, I even attended a photo shoot, which was probably one of the biggest highlights of my internship. Watching the photos and the content come together was like magic to my eyes. Since I had worked on a lot of biographies for the people in the pictures and felt as though I knew them, the experience was even more fascinating.

I have come a long way since my first few days at Markitects when I got lost trying to find the post office, which is about a block away from the office. I have also mastered the skill of getting coffee, even in torrential downpour. While everyone jokes that these are intern tasks, these skills are a foundation for my future. An internship teaches you more than what is just expected and applicable to your major or field. All students should participate in an internship if they are able to as there is just so much to learn; each person and company have their own story to tell.

Some skills that I have learned and expanded on while at Markitects:

  • Phone, email, in person communications
  • General business rules and norms
  • Market research (master LinkedIn searcher)
  • Website content
  • Excel Spreadsheets
  • Social media marketing
  • Writing blogs
  • Choosing and purchasing promotional material
  • Data analytics

Overall, I am so thankful for everything that I have learned at Markitects. I have met so many people and learned about many different companies, for which I am also thankful. I only wish the best for all that I have interacted with during my internship. Thank you Markitects.

STEP ON THE GAS

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